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THE NEW 2022 COLLECTION
September 2022 sees the launch of the new advertising campaign starring the Horizonte seating system by Marcio Kogan / studio mk27, and the Twiggy and Goodman seating systems by Rodolfo Dordoni, the most representative designs of the 2022 Collection presented last June at the Salone del Mobile.Milano.
The Horizonte seating system by Marcio Kogan / studio mk27 is the result of a clear architectural vision: a rigorous line, raised off the ground, which gives the sofa and its soft cushions a special feeling of suspension and a strong personality.
Designed by Rodolfo Dordoni, Twiggy is the new family of seats that stands out for its ability to revolutionise living spaces with an unprecedented ideal of timeless beauty: different elements, enhanced by refined stitching, and always distinguished by Minotti’s sophisticated sartorial taste.
A detail that becomes volume is the essence of the Goodman design, the new seating system, also by Rodolfo Dordoni. With its clear 1970s imprint, the inspiration behind this design is the graphic character of those years, its ability to stratify and cross marks, reducing the complexity of things into a few distinctive features.
MINOTTI AND RODOLFO DORDONI
The company started working with the Milanese architect and designer back in 1997 and collection after collection this cooperation continues to strengthen the identity of a brand whose distinguishing feature is continuity. The first collection developed jointly with Rodolfo Dordoni consisted of just a few pieces but was hugely successful among all the trade. Thus ensued a wider working partnership that culminated with Rodolfo Dordoni being appointed artistic director and coordinator of all the company’s collections.